The San Francisco-based start-up AdPerk has begun its service with Dwell magazine. Visitors to the Dwell home page are provided with a subscription offer. Those who watch a few videos get free magazines. Marketers connect with targeted audiences. On this new platform, ads and other content are “pulled” by the registered users. Viewing ads are by choice and viewing them offers a rewards. Advertisers in the launch include Duxiana, LG Electronics, Delta Faucet Company, Disney Mobile and Kleenex. Here’s the company’s news announcment. This could be an vital way for marketers to get their ads watch by folks who want them. It could be excellent way for content creators to generate revenue. Here’s the take on this by New York Times reporter Louise Tale. Above is my interview with Barry Soicher, AdPerk co-founder and CEO. See this video on Beet.TV: www.beet.tv
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June 1 (Bloomberg) — Stephen Bartrop, managing director at LimeStreet Capital, talks with Bloomberg’s Susan Li about how Australia’s proposed resources profit tax may affect the nation’s mining industry. Borrowing costs may rise as much as 3.5 percent for mining companies whose creditworthiness is weakened as a result of Australia’s proposed 40 percent profits tax, the Australian Financial Review reported, citing bank analysis obtained by the newspaper. Smaller companies, which borrow against future cash flows, are expected to be hit toughest, the Review said. (Source: Bloomberg)
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